The New Sales Tool in 2022
The New Sales Tool in 2022: The Vending Machine
What is a vending machine?
The New Sales Tool in 2022: initially well known to employees, the coffee star has democratized automatic food distribution, which now has more than 600,000 distributors installed in companies in France.
Thanks to this new tool, you can buy pizzas, drinks, paninis, salads or ice cubes. This new equipment supports and increases the sales of local shops.
It is an electronic machine that serves the product of its choice. Most vending machines work the same way: you enter your means of payment, select the desired product and then collect it in a dedicated area.
The means of payment may vary according to the distributors. You will even have the choice of using contactless bank cards, or employee badges if the devices are placed in companies. Ingenico is a leader in contactless.
If the device allows payment by coin or banknote, it will then be equipped with a compartment for collecting coins and banknotes.
Accessible 7 days a week and 24 hours a day, they allow a more flexible mode of consumption.
They were initially very successful in towns, giving craftsmen, producers and merchants the idea of equipping themselves in order to revitalize their town in the face of the gradual extinction of grocery stores and local shops.
The main advantage of this type of device is its profitability. Indeed, thanks to it you will make small volumes profitable quickly and if not easily, the operating costs being lower than those of a traditional point of sale.
Indeed, with this type of installation, you have no rent, no labor and everything is open 24 hours a day, 7 days a week. In addition to being useful to merchants, the vending machine is often installed in companies to make relaxation areas more pleasant.
Very often there are traditional coffees, chocolates, soups or cold drinks. Now, to meet the growing need of employees to eat on the go, it is possible to select a meal directly via these devices, which offer a wide variety of products.
Whether it’s drinks, snacks or ice cubes, investing in this type of machine meets the new needs of today’s busy and impatient consumers.
What are the advantages of choosing a vending machine?
It is true that when we talk about a vending machine, we have in mind the traditional drinks vending machine or the well-known coffee machine. But the market is now expanding the area of competence of these new automated restorers.
Whether installed on a motorway rest area or on the side of the road, each distributor will find the ideal place adapted to the needs of the customer. This solution can also be ideal for merchants who live near busy roads.
On average, these little gems sell 40 to 70 products a day. This type of sale also makes it possible to dispose of surplus production. Traders can then dispose of unsold products via these machines.
And this offer is not without displeasing this new clientele who loves systems offering them to save time. It will only take a minute to get your panini, pizza, or drinks.
There are vending machines equipped with sensors to assist you in stock management, management of product expiry dates. This is the New Sales Tool in 2022
At a time when the world’s population is experiencing a devastating pandemic, contactless payment is increasingly used.
To further facilitate the use of these devices, they are now mainly equipped with a touch control panel that is easy to clean and protect, to offer a better customer experience.
This new practice also makes it possible to display notes, information, advertisements or even videos.
To fight against damage and vandalism, vending machines can be equipped with payment terminals rather than a coin mechanism.
Electronic payment thus eliminates the accumulation of funds in the vending machine, limiting the urge to rob and eliminates the risk of having counterfeit notes.
Among the other significant advantages:
Increases the catchment area of the trade and therefore its sales
Allows sales beyond opening hours, even 24 hours a day and 7 days a week
Allows to offer an additional and local service in the villages and facilitates the movement of populations
Fluidifies customers in store during peak hours.
The New Sales Tool in 2022
Which distributor to choose?
Today there are vending machines for drinks, vending machines for pizzas, vending machines for paninis, vending machines for salads, vending machines for ice cubes and even vending machines for French fries.
yourvendingmachine.com offers you a wide choice of distributors.
Start by determining the type of dispenser you want.
Rather pizza vending machines?
Panini vending machines?
Salad vending machines?
Or ice cube vending machines?
Once you have made your choice on the type, you can opt for an indoor or outdoor distributor. You can even choose to personalize it, with your brand or the name of your business to be easily identifiable, for example.
If you are a merchant, entrepreneur or investor, it will be essential to choose your vending machine according to where you want to set it up.
It must be fixed to the ground in order to avoid theft but above all vandalism and damage to your device.
You can choose between a device placed in front of your restaurant, or a freestanding device located a few meters or a few streets away.
Another crucial step in choosing your distributor, go on a reconnaissance of the equipment, technical characteristics and functions.
Among them, the distributor’s capacity, its alert system if it has one (sms alert on real-time consultation of the number of products available, information on current degradation, expiry dates, etc.) or the need for several ovens for a pizza distributor for example.
The more it has, the better the distributor will be.
It is also important to ensure proper compliance with installation and maintenance regulations.
It is not because it is a machine that one should not take care of the good respect of hygiene. Irreproachable, it must be respected as well as in a laboratory. Thus, it is important to check that the machine is relatively simple to maintain.
If you are undecided and want to offer several types of products, then you can opt for the mixed distributor.
Although most combination vending machines are actually two separate devices, they are insulated and refrigerated. Most of the time the lower part contains cold drinks (between 6 and 8 different types).
The upper part of the machine will concern more the snacking and the hot part (panini, fries etc…) and will allow to place 2 to 4 rows there.
For the machine to be considered mixed, the payment order must be unique for both parts of the machine.
As we have seen, the vending machine is the innovative solution for improving user-friendliness within a company, for facilitating the movement of people in the countryside or for quickly making profits with few means.
Its ease of use allows its investor to install it quickly. It’s the new sales tool for your business!
This is the New Sales Tool in 2022!
If you need more details about the vending machine market, please contact us!